Why Technical SEO Still Matters
Content quality and backlinks get most of the attention in SEO, but technical foundations determine whether search engines can find, crawl, and index your content at all. A site with excellent content but poor technical SEO will consistently underperform.
Crawlability Checklist
- Verify robots.txt is not blocking important pages
- Check for orphan pages with no internal links
- Confirm XML sitemap is submitted and error-free in Search Console
- Ensure canonical tags point to the preferred URL version
- Fix all 4xx and 5xx errors found in Search Console
Core Web Vitals
Google uses Core Web Vitals as a ranking signal. Target: LCP under 2.5 seconds, FID under 100ms, CLS under 0.1. Use our Page Speed Test tool to simulate scores.
Structured Data
Implement Schema.org markup for your content type. FAQ schema can win rich snippet placement in search results. Use our Schema Validator to check your JSON-LD before deploying.
Mobile-First Indexing
Google indexes the mobile version of your site first. Ensure your mobile experience is identical to desktop in content, structured data, and internal linking.
