AdSense Approval Requirements
Google reviews AdSense applications against its programme policies. Key requirements: the site must be live with substantial original content, have a Privacy Policy page, no broken links or placeholder content, mobile responsive, and provide clear navigation. Sites with fewer than 20-30 pages of original content are unlikely to be approved.
The Pre-Approval Checklist
- Privacy Policy, Terms, About, and Contact pages
- Minimum 50+ pages of original, valuable content
- No copyright-infringing content
- Mobile-friendly and fast-loading
- Clear site structure and navigation
- No prohibited content categories (gambling, adult, etc.)
Ad Placement Strategy
Place ads where users naturally pause: above the fold, between content sections, and in the sidebar. Tool sites like Testrefy benefit from ads placed below the tool (after interaction) and in the sidebar. Never place ads that interfere with tool usability.
Maximising RPM
Finance, insurance, and legal topics command the highest CPCs ($3-$40 per click). Health and technology follow. Optimise for viewability — ads that are seen longer earn more. Mobile ads should use responsive units that adapt to screen size.
